Occasionally I get the question, “Why FolioType?”.
That’s a good question. First and foremost, because it’s simple. When I was brainstorming what to name the company in its infant stages I did what so many other companies were doing at the time. Looking to see what domain names were still available with a .com extension. We went through a ton of possibilities but nothing was catchy enough while also being descriptive of our business model. At the same time we were also trying to find a name that would pass the LLC registration process on the first round. We couldn’t afford to go through the process just to have the state tell us to go back to the drawing board because the FolioType name was conflicting with a business already registered. So after a long weekend of reviewing what domain names were not taken we decided that FolioType worked.
Secondly, it was descriptive of the type of work we wanted to do. A folio is commonly referred to as a book made up of one or more full sheets of paper on which four pages of text are printed, which sheets are then folded once to produce two leaves. So in other words it references pages on which typography and other design elements are displayed. We planned on offering more than print related services. Being that the term folio referred to pages in general, we agreed it was also descriptive of working on web related page content as well.
Our firm was going to focus on design and branding services for both print and (mostly) web media, so the FolioType name seemed very fitting. Finally, we added the Creative to the end to make it more clear as to who we were.
Domain available: check.
Catchy name: check.
Logical and short: check.
Sold. And the rest is history.
